But I want the strategy to work. All I know is that when I needed McDonald’s, McDonald’s was there for me. When no one else was.
I really like this piece by James Franco about McDonald’s. Say what you will about McDonald’s, but one thing I’ve always loved about McDonald’s is that it provided some comfort no matter where you were. If you’re traveling in some part of China and need to just step away from it all, eat something familiar, McDonald’s is the place to go. There have been many times where I just needed a place to sit, without going into the topic of whether I should buy anything or not.